Until now, Sub Kultura was more of a vague idea than a clearly defined entity. It was like trying to describe a cloud—it was there, but good luck pinning it down. We desperately needed a clear branding strategy to help define Sub Kultura and explain who its customers are. Plus, our online visibility needed a serious boost so customers could actually find their way to Sub Kultura. Imagine trying to find Waldo in a sea of Waldos, but with no striped shirt to guide you. Time to change that!
We embarked on a strategic rebranding journey and created a new brand identity that truly captures the essence of Sub Kultura and its values. As part of this transformation, we also launched a sleek new website and a LinkedIn page. Now, Sub Kultura is not only defined but also ready to be discovered by anyone who shares its vibe.
Strategy
Messaging
Branding and Identity
Design
Web Design and Development
3D Video Production
Through a series of exercises in the strategy session, we managed to extract and refine the key pillars of the brand. This process defined Sub Kultura’s personality: how it should look, sound, and act. Now, Sub Kultura has a clear and captivating identity that truly stands out.
To truly understand who Sub Kultura's customers are and what they need, we created unique customer profiles. These profiles represent our diverse clientele and their specific needs, helping us tailor our strategies to serve them better. Think of them as our new best friends, guiding us on what they want and how we can make their experience exceptional.
Sub Kultura founder Martin Perens, with a little help from his friends, hunkered down to craft the brand’s strategy. During a two-day brainstorming bonanza, Martin tackled the organization's challenges head-on. Together, they prioritized the business's and its customers' needs and goals. This epic session laid the groundwork for the brand’s future plans.
Understanding who Sub Kultura is and who its customers are helped us craft a brand positioning statement. This statement set the tone for everything we created for the brand. Now, Sub Kultura isn't just another face in the crowd—it's the cool, charismatic one that everyone wants to hang out with!
Brand attributes are crucial to Sub Kultura because they define who we are and set us apart from the competition. They ensure we consistently deliver a unique and memorable experience, creating harmony across all our interactions. This consistency builds trust and loyalty among our customers, who know what to expect from us every time.These attributes help us connect emotionally with our audience, forging strong bonds and a loyal community. They guide our decisions, keeping us true to our core values and mission. This alignment makes it easier for customers to identify with Sub Kultura, making them more likely to stick around.In essence, brand attributes boost our reputation, making us memorable and trusted. They keep our brand identity strong and cohesive, ensuring Sub Kultura stands out and resonates deeply with our audience.
Sub Kultura went all out and developed a whole new identity system to ensure every brand touchpoint screamed "Sub Kultura!" The rebrand included a snazzy new logo, a vibrant color palette, a sleek typeface, and even some eye-popping 3D materials and illustrations. It's like Sub Kultura got a head-to-toe makeover, making the entire experience as cohesive as a synchronized swimming team.It all started with crafting the brand strategy, positioning statement, and user profiles. From there, Sub Kultura went full-on makeover mode, creating an identity system that touched every corner of the brand. It was like giving the brand a spa day, from its logo to its website, ensuring every touchpoint sparkled like a freshly polished diamond.By defining our brand attributes, we ensured we consistently deliver a unique and memorable experience, creating harmony across all interactions. This consistency builds trust and loyalty among our customers, who know what to expect from us every time. These attributes help us connect emotionally with our audience, forging strong bonds and a loyal community. They guide our decisions, keeping us true to our core values and mission, making it easier for customers to identify with Sub Kultura and stick around.In essence, Sub Kultura’s brand attributes boost our reputation, making us memorable and trusted. They keep our brand identity strong and cohesive, ensuring Sub Kultura stands out and resonates deeply with our audience.
Get ready for excitement with every scroll! Our goal was to make it effortless for users to discover and dive into the Sub Kultura universe. At the same time, we wanted to keep them on the edge of their seats with each swipe—like a mystery novel you can't put down!Before diving into web design, we did our homework on what's hot in the market. We checked out competitors' sites to see what they were serving up and what they were missing out on.The experience kicks off with a killer landing page featuring our brand mascot and a headline that screams, "Hey, here's who we are!" It's like meeting a celebrity at a party—exciting, memorable, and totally on brand!
While the old logo was eye-catching and timeless, it wasn't quite "future-proof" and didn't align with the brand's essence and vision anymore. The new logo is like a superhero in a spandex suit—it's future-proofed and meticulously thought out to shine on everything from billboards to coffee mugs. Now, Sub Kultura's got a logo that's as adaptable as a chameleon at a color-themed party—ready to blend in or stand out, whichever the occasion demands!
They say that a logo shouldn't tell a story, but the Sub Kultura logo does. The logo symbolizes the journey that has been completed and that Sub Kultura helps it's new and old customers to complete, the journey from the idea to the end result with its little quirks that come up on every journey and the solution of which is pure joy for Sub Kultura.
We gave the brand's typeface a makeover—think modern, clean, and just the right amount of sass. It's like finding the perfect outfit that works from a red carpet event to a pajama party. The challenge? None of the existing fonts seemed to vibe with Sub Kultura's logo or capture its essence. That's why we rolled up our sleeves and created our very own font, aptly named "Sub Eight," to match our brand's unique vibe. Now, Sub Kultura's font game is stronger than a triple espresso on a Monday morning—bold, fresh, and totally unforgettable!
Bold, diverse, and just plain fun—like a disco ball at a librarian's convention! The colors of Sub Kultura aren't just pretty shades; they're a vibrant reflection of our values. They're like the spice rack in a kitchen—essential for adding flavor and organizing our design systems with flair. Whether we're painting the town red or keeping it cool with blues and greens, Sub Kultura's palette is as lively and eclectic as a jazz festival in a candy store!
SUB WHITE: The color has the property of bringing calmness, comfort, and hope. It acts like a real medicine that soothes your hurt sole, and it will give your life a sense of order and meaning, helping to de-cluttering from all the negative aspects.
SUB BLACK: Formal, dignified and sophisticated: As in the little black dress and the formal dinner suit.
SUB AMBER: The vibrant hue of yellow has remarkable effects on the human psyche, eliciting a broad spectrum of emotions and behaviors. Yellow is mentally activating, psychologically stimulating higher cognition, creativity, and feelings of optimism.
SUB ROYAL: Purple can have a calming effect on the mind and nerves. It can help alleviate anxiety, bringing a sense of peace to those who engage with it. Despite its serene qualities, purple is also capable of energizing and invigorating the spirit. It encourages a balance between physical and mental relaxation and stimulation, creating a unique ambiance that can enhance well-being.
Our illustrations are inspired by the founder’s own scribbles, jazzed up with a touch of tattoo flair. These unique designs often need just one color to shine, emphasizing simplicity and the founder's distinctive handwriting. This minimalist approach not only makes our illustrations easy to produce but also ensures they retain a personal and quirky charm. Perfect for quick reproduction and packed with character, our illustrations are a testament to creativity and convenience.
Client - Martin Perens
Brand Strategie - Sub Kultura
Creative Direction - Sub Kultura
Art Directtion - Sub Kultura
Design - Sub Kultura
3D modeleling and animation - Sub Kultura
Web design - Sub Kultura
Illustration - Sub Kultura
Animation - Sub Kultura
Fill in the form below or email us directly at
martin@subkultura.ee
Let's co-create.
